Telltale Signs of an Excellent Translation Service Provider
If you are looking for a translation or language service provider (LSP), you may find yourself searching across websites originating anywhere in the world, from the UK to Pakistan. They all make similar claims of professional translation, a thorough quality process and competitive pricing. So how do you decide which translation service to hire?
As someone who has been involved in the translation service industry for over ten years, I have seen it all. I understand the business from both sides of the fence and I understand what clients value in a translation service. To help you, I have compiled a short guideline designed to steer you in the right direction when choosing the translation service that’s right for you.
DON’T think price first
If you base your decision on pricing alone, you could rapidly find yourself in deep water. Although cheap translation is not always indicative of low quality, chances are, the linguists who will work on your documents won’t be paid for a thorough job, including research, glossary compilation and an excellent rendition of your text. Worse yet, you may find that the translation service used automated translation and then hired a human translator to conduct a basic review. The results may not make sense, or even sound silly or rude, and consequently tarnish your company’s image. Moreover, you may find yourself back in square one: once again looking for a good translation service provider to fix the problem.
DO think Quality first
If you are looking for more than Google Translation, and want to impress your target readership with some great content in a foreign language, you need a translation service which makes quality their main concern. Your future provider must be willing to give you a detailed description of their process, and that quality process must include:
Glossary and reference compilation
Use of translation memories
Translation by a translator and a separate proofreading by a proofreader
Quality assurance check prior to delivery
Follow-up to ensure satisfaction
With these elements, you are likely to end up with great results that will speak well of your company and even boost your reputation. Don’t settle for anything less.
Multi-step Translator Recruitment Process
Most translation agencies work with freelancers. Some language service providers will select a translator on the basis of their availability alone without checking their references or qualifications for the job at hand. Not good!
You need to make sure that they take recruitment seriously and invest time into selecting the right translator for you. That means they have to check their resume, references, conduct sample tests, and hold a telephone interview with the prospective translator. Part of what you are paying a translation service for is the selection of the right person for your documents.
The Translation Service Provider Wants Your Input
That’s a great sign! If you submit a document for translation, you are likely to be familiar with it and its context. The translation service provider won’t be, however. So if instead of blindly delving into a job, the provider is asking you for references, existing glossaries, previously done translations (if you had another provider in the past), or your preferences in terms of style and terminology, that means that they want to do a great job.
Think Strategically About the Time Zone the Provider is in
Before you dismiss hiring a company in another time zone, think about it again. Sometimes, having a provider in another time zone may put you at an advantage. For example, if you close shop at 5, and the service provider is open for another 2 hours, it may mean that something that landed on your desk right before you clock off, can be given a head start in translation.
You Need a Response Fast
Last, but certainly not least, your needs are important and you want them treated as such. If you contact a language service provider within their time zone, you should not have to wait longer than 2 to 3 hours for a reply. It will be a sign of how quickly they will respond as they collaborate with you, whether it’s to accept a new order, confirm a deadline, or fix a problem.
Don’t settle on a service which does not make you a priority!
Viena Wroblewska, Linguist and President of APlus
Translations in Vancouver, Canada